Amazon is home to 2.5 million active sellers and professionals. It has a catalog that features over 12 million media, products, and services. With these huge numbers, you might feel intimidated to run your business online. With the competition soaring, you now feel the need to level up your game.

Selling on Amazon is not as easy as having a garage sale. You’re playing for high stakes here. It takes a lot of knowledge, skills, and research to keep your chances alive.

Learning how to sell on Amazon is a necessity. Here, we provide you a list of the resources both free and paid that you’ll need to thrive in this industry. Let’s get started!

Table of Contents

Why You Should Learn How to Sell on Amazon


Amazon is a platform that has a large customer base. With this, it provides you great money-making opportunities. In fact, in the United States alone, it has 150.6 million mobile users recorded in September 2019. Amazon’s popularity and reputation have remained unstained. People would spend much on Amazon, as it’s one of the most trusted brands in the world. Likewise, customers presume the highest quality if you associate your business with Amazon.

Not knowing how to sell on any platform, especially on Amazon, is such a waste, especially if you shift to Fulfillment by Amazon (FBA). You must take advantage of the most advanced fulfillment network in the world.

What Are the Best Amazon Courses in 2021?

You can choose from a variety of beginner to advanced courses. There’s a free route to find information from blogs, YouTube videos, and Reddit forums. But learning through a course will give you direction. It will definitely save you from wasting your time absorbing sheer information from people who are most likely not an expert in the field.

But don’t buy a course just yet. The variety of choices can be overwhelming. Choosing the right course is essential so that you don’t end up losing more money. Do not invest most of your budget in a course. Although enrolling will cost you, remember you have to leave money for your business. Choose one that is price-wise. Understand that just because the course is expensive, it will not necessarily give you the highest sales.

Be wise and choose courses created by people with experience or a company that works with Amazon. Avoid ones created by famous people or by “gurus”. It’s best to learn from other’s experiences. It’s to your advantage that you won’t fall into a pit where these people failed to elude during their time.


Also, look for one that has a structured curriculum. Content that lacks organization might confuse you even more. Make sure they provide recent information and check if the methods and strategies are up to date. It’s 2021 and what worked well in 2006 is prehistoric.

Another thing to consider is the support that you’ll get from the course. You’ll need a community where you exchange ideas, troubleshoot common seller issues, and back up each other.

When someone makes hyperbolic promises about how you can make a quick fortune, run from it. Usually, these are the courses that cost $3,000+. They are taught by so-called experts who claim to have had “many million-dollar Amazon sales channels”. Avoid these gimmicky courses and instead, use your capital to source products and pay for ads.

Let’s get into the best courses for learning to sell on Amazon

1. Freedom Ticket

For the first time in Amazon history, Freedom Ticket and Helium 10 have merged. It’s a fusion of a business training program and a suite of software analytics tools. Freedom Ticket is an online training with a technical run-through of running an FBA business. Meanwhile, Helium 10 contains an all-in-one software solution for Amazon sellers.

Freedom Ticket is a comprehensive course. It’s headed by Amazon experts Kevin King together with Manny Coats, the person behind Helium 10. It includes 8 weeks of training with more than 60 videos, review slides. It comes with over 30 handouts on sourcing, accounting, mistakes to avoid, and more.

Freedom Ticket’s training is divided into 8 weeks with over 90 modules. This is to ensure that you absorb the knowledge at your most comfortable pace. This course has unlimited replays that come with notes and slides. You can review them repeatedly until you’ve soaked up the important information.

With Helium 10, you’ll get over 20 tools and training, and resources. These answers the basic needs like finding winning products, finding keywords, and ranking. Imagine the knowledge and the power it provides to sellers with this merge!

Freedom Ticket costs $997 if you wish to buy the course and not include Helium 10. But, it’s for free for Helium 10 Platinum, Diamond, or Elite members. It also offers the easiest 30-day money-back guarantee. You’ll be able to get a full refund if ever you’re not satisfied with Helium 10.

2. Jungle Scout Academy


Jungle Scout training is designed by its founder and CEO, Greg Mercer, an 8-figure Amazon seller. He also won the Best Amazon Expert by Seller Awards.

This course includes over 130 videos where you can learn at your own pace. It breaks down the basics into bite-sized tutorials most at 10-minute videos. They conduct live Question and Answer sessions with experts.

Jumpstart sessions are available for new sellers. Monthly live stream training and community forums happen. These are to get you strong community support.

This course is free, including the extension as part of all Jungle Scout subscriptions. It also has a Chinese version of its Getting Started lesson. You’ll learn about Amazon’s selling process and the effective ways to use Jungle Scout’s complete suite of seller tools to optimize your efforts.

Jungle Scout pricing plans start at $29 monthly for Basic, $49 for Suite, and $84 for Professional. It offers a 14-day money-back guarantee.

3. AMZ Scout Courses

AMZ Scout provides a 6-step journey to profit. This step-by-step Amazon course will take you from searching to creating your first product. The course comes in a bundle. You can choose from $49.87 per month to get the whole bundle. It comes with the AMZScout Seller’s Course, product database, product tracker, and more! But if you pay $44.99 per month, you’ll get access to the course and the pro-extension only.

4. How to Start an Amazon FBA Store on a Tight Budget


This course is dedicated to total novices and Amazon Sellers who haven’t achieved big results. It contains over 100 video lessons with at most a 20-minute video. It’s a step-by-step guide from scratch to make a full-time income as an Amazon FBA Seller.

The instructor, Theo McArthur, is an entrepreneur, Amazon seller, and online marketer. He has been working online since 1995. He demonstrates 7 advanced tactics and provides access to 24 pages of niche and product research. This will help you understand how to start small and scale up faster.

This course is up-to-date with its latest version released in November 2020. The price is $129.99 on and has a 30-day money-back guarantee.

5. Proven Amazon Course 2.0

Proven Amazon Course is created by Jim Cockrum who has been selling on Amazon since 2009. It’s a library of 8 different categories of training with 32 different courses or modules.

This course provides you many strategies from various speakers. Some students find this feature off. Yet, from these speakers, you’ll be able to learn gems. Arbitrage Strategies, Amazon Basics, Steps to build a business, are a few of the lessons you’ll learn here.

You’ll also be given access to all live and recorded Proven Live Events. You can watch famous speakers like Jimmy Smith, Nathan Bailey, Jenny Hunt, Brett Bartlett and many more.

They provide a variety of ways to support you that are unavailable from other courses. You can reach out to their Facebook group with over 60,000 members, email, phone, and chat.

It costs $29 a month and $499 for a one-time payment with lifetime access, plus a 30-day money-back guarantee.

This is a great starter course for sellers who want to explore if Amazon FBA is for them. If you like spontaneity, this one is for you!

Are There Good Books For Selling on Amazon?


Popular entrepreneurs and business owners are avid readers. Bill Gates finishes a book in a week. Warren Buffett spares 80% of his day for reading. These people have succeeded in life because they made a wise decision — learning from other’s experiences through reading.

Books do influence us. Not only do they fill us with knowledge, but also give us insight and perspective on life matters. These influence our choices and decisions in life.

If you’re not a fan of online courses, you can opt to read books about selling on Amazon. Although you can find some information from blogs and FBA podcasts, it’s much easier to access it all together in a book. It will also save you a good amount of money because unlike other courses, you don’t have to spend much to enroll. Books are handy too, you can bring them anywhere and reread them.

Here are our top choices if you’re thinking of learning via book:

Amazon Selling Blueprint

Amazon Selling Blueprint by Scott Volkoer is a how-to book about private-label products. It mainly covers the ways to find and launch your first private-label product on Amazon. He revealed the very steps he did in launching his first private label product that successfully generated over $118,000 in less than 6 months.

The author was inspired by other’s success on private-label products so he also included success stories of Amazon sellers. One is a real-life case study of a seller who initially invested $500 and turned it to $1,000 profit after 60 days.

You can read it for free with Kindle unlimited and buy it at $2.99 on Amazon Link.

Arbitrage: The authoritative guide on how it works, why it works, and how it can work for you

Arbitrage is a top-selling book on how to sell on Amazon. This is also ideal for sellers who want to venture into Amazon FBA.

It’s written by Chris Green who started retail arbitrage on eBay in 1999. He elaborated on the economics behind the arbitrage model. He mentioned specific tools and processes in looking for a quality inventory. Another gem experienced sellers will find in this book is how to set your Amazon prices.

You can buy its Kindle version for $4.19 and the paperback for $9.95 at Amazon.

Product Research 101: Find Winning Products to Sell on Amazon and Beyond

Product Research 101 is a complete guide for new sellers who would like to delve into Amazon FBA. This book is written by Reane Clark. He aimed this one for the newbies who are looking for either source wholesale or private label products. He detailed the process from generating product ideas to testing the market.

This complete guide will walk you through the basic steps in finding the best-selling products.

You can buy it on Kindle for $2.99 and $6.99 for the paperback at Amazon.

What Are the Best Free Amazon Seller Resources?


Amazon is an ever-changing eCommerce platform that is committed to making customers happy. Staying with the beat on Amazon requires tons of work and is impossible without using tools.

May it be for advertising or pricing, the tools will automatically do the tasks which take forever if you do it manually. The right automated tools are your stepping stones in making selling on Amazon easier for you.

Some of the best ones are paid, but there are some helpful free tools too:


Camelcamelcamel is a free Amazon price tracker which monitors millions of products. It alerts you when prices drop so that you can decide when is the best time to buy.

FBA Calculator

FBA Calculator calculates FBA fees and Amazon profit. It helps a seller analyze the maximum profit of a product by trying different options. These options include pricing points, cost of products, sourcing cost, and shipping costs. It makes your research and calculations easier because it uses accurate data on commissions and fees on Amazon. This will give you the idea to choose the best product to sell.


Keepa is another price tracker with detailed history charts for over 1,500 million Amazon products. It also alerts you for price drops and the availability of a product. Another worth mentioning is its feature that compares and tracks international Amazon prices. It provides lists of Amazon prices for locales so you can easily track them.

More features include premium data access, product finder, price increase Tracking.


AMZBase is a free tool that speeds up your Amazon product research. This tool provides you the ASIN No. and the title description of Amazon listings. While you calculate your FBA Fees and potential profit, you can access other platforms. It comes in handy because you can access CamelCamelCamel, Alibaba, AliExpress, eBay, and Google search engines even.

How Do I Find Facebook Groups for Amazon Sellers?

Joining Facebook Groups will give you many advantages. By connecting with other sellers you build a network where you can learn from each other’s experiences and expertise.

Here are the best Facebook Groups you can join:

Ecommerce Entrepreneurs


Ecommerce Entrepreneurs is a closed group created by Richard Lazazzera. He founded A Better Lemonade Stand, an online eCommerce incubator. Richard created this group intending to create a community of passionate eCommerce and online business builders. This group has 51,656 total members. The admins will only accept Facebook users that are active for a year.

This active community of entrepreneurs talks about eCommerce, digital marketing, SEO, and many more!


MySilentTeam is another private group. It’s created by Jim Cockrum, a successful podcaster and author. It has 63,837 total members. They include listeners of Silent Sales Machine Radio, a top-ranked free podcast for online business builders. This team is behind the popular Proven Amazon Course. But you don’t have to be their student to be approved.

This group is open to talking about different online business models. The group offers support from a global team of moderators to sellers who would like to delve into selling on Amazon and eBay.

Life Success Engineer (Amazon FBA, Online Arbitrage, Wholesale)

This is a private community of 3,199 total members of FBA Sellers that use online arbitrage and wholesale models in building businesses. This group provides access to its educational training and videos to all its Facebook members. You can also download its 30-day Rapid Arbitrage Challenge for free.

FBA Today

This is a private group of Amazon FBA sellers of all levels who want to improve their business. It has 49,954 members. By requesting to join the group, you’d be prompted to provide a valid email. You’ll receive the product sourcing Google Chrome extension OA Highlight for free, which is originally worth $29.

What Are the Best Communities for Amazon Sellers?

Aside from connecting on Facebook, there are other platforms you can check to join a community for Amazon Sellers. If you want to learn more about eCommerce, aside from social groups, you can join forums. It’s one of the effective ways to share experiences and ask for help.

Amazon Seller Forums

Amazon Sellers Forums have categories of Amazon: settings, features, and settings-associated questions. Aside from normal sellers answering your questions, Amazon representatives will answer them too. You’ll find relevant answers to your basic selling questions and other categories. That includes listing management and reports, returns, feedback, global selling, and more.


WebRetailer is an educational community website founded by Andy Geldman. It’s for any business seller on different online marketplaces like Amazon and eBay.

Although the forum may no longer be active, there are a handful of resources you can use to your advantage. This website features 4 main sections: Review, Guides, Research, Profiles, and News and Views.

They provide a remarkable depth of experience through insightful blogs and thorough research. Hundreds of authors from the eCommerce world contributed articles to this website. You can find the latest trends, issues, and different selling strategies.

Fulfillment by Amazon on Reddit

Arguably, Reddit is the most popular online community where people often check to find answers and reviews. This online community for Amazon sellers gives you access to interact, and share real experiences with selling. One more helpful feature is their weekly Question and Answer sections. They feature relevant options. These are hot, controversial, and rising so that sellers can navigate to the section they want.

What are the Best Amazon FBA Conferences?


Conferences are one of the best ways to stay educated on the latest updates and issues in business. You also expand your network by joining conferences, which is a huge opportunity to expand and advance your business. You also get to listen to the experts that have mastered different aspects of selling on Amazon. With this, you can refine your strategies and get specific advice and latest tools to expand your sales.

The pandemic might have temporarily paused a lot of live conferences, but you can still attend virtually.

Here are the best Amazon FBA conferences you can choose from:

The Prosper Show

The Prosper Show is an annual conference. What makes it different is its exclusivity for Amazon sellers and eCommerce professionals. They designed the content for intermediate to advanced sellers. This conference consists of a trade show and pre-show workshops to help sellers be better at building businesses online.

They will feature 40 big-time speakers with more Amazon experts and leaders. This conference aims to educate sellers while providing access to over 100 leading solutions and services in the Amazon world. Registration is now open and you can check the different prices on the Prosper Show website.

This will take place from July 13 to 15, 2021, at Westgate Resorts, Las Vegas.


SellerCon is one of the most well-talked about Amazon events. The conference virtually happened last January 27 to 29, 2021. They have brought over 40 of the world’s top Amazon, eCommerce and marketing experts. One of which is Daymond John, the president and CEO of FUBU. He had grown a $6 billion lifestyle brand recognized worldwide out of a $100,000 mortgage on his mother’s house.

What sets this conference apart is its intense focus on the ultimate eCommerce learning experience. They define this show as “practical” rather than being an all-talk inspirational show. It is based on practical and easy-to-follow strategies and tactics that have been proven to produce great results. Price ranges from $297 to $997.


The Internet Retailer Conference & Exhibition (IRCE) Conference is famous as a one-top-shop for e-retailers. This is open to all businesses with different facets. The conference and trade show offers over 130 strategic educational sessions. This covers various topics and the latest trends in the eCommerce industry. IRCE partnered with the editorial experts of Internet Retailer Magazine. This is to ensure their agendas are up to date with the latest developments.

This conference is commendable for its business solutions you can find in its exhibit hall. It features the largest exhibit hall in the industry. It houses over 600 top technology and solution vendors where you can find solution providers to your needs. May it be finding vendors, email marketing, shipping, payment solutions, they can provide you solutions for that!

This will take place from August 24 to 25, 2021, at the McCormick Place Convention Center, Chicago, Illinois. You can register from $149 to $2,400.

Amazon Courses FAQs


What is the best Amazon course in 2021?

The Freedom Ticket has by far one of the most complete Amazon courses that exist. The Freedom and Helium 10 merged will teach you from step 1 to do everything that you need to succeed. You’ll not only gain knowledge from the experts, but you’ll be guided with the specific tools you have to use to succeed on Amazon.

Are Amazon courses worth it?

Yes, if you buy the right course. It is always worth it to invest in learning something. Learning from structured content will save you from absorbing bad information elsewhere. Mentorship also serves as your lifeguard to watch over you before you get locked up with your mistakes and sink. You have the assurance that you are gaining something good which other people do not have. It is always worth it to be a step ahead of your competitors. Given that these Amazon courses have transformed thousands of lives, these proven courses are worth the price tag.

Is Amazon FBA still profitable in 2021?

Yes, Amazon is even more profitable than ever before. It is projected to have a 50% share in the US eCommerce market this year. The majority of this revenue is generated from third-party sellers.

Amazon Courses Summary

If you’re the new guy in e-retailing, there’s so much more you need to know to keep your business rolling. These courses and resources are examined to ensure you get the value of what you’ve paid for. But no course or tools can guarantee your success in FBA overnight.

No matter how many strategies and methods you have learned, they remain ineffective unless you apply them.

Try out the resources we have mentioned. The courses have money-back guarantees so you don’t have to be afraid of trying it out. Trial and error is part of the process. With this, you’ll learn what will work best for you.