There is no doubt that TikTok is one of the most famous and viral short-video making platforms with over 850 million active users worldwide. Many artists are making a hefty amount of income by creating viral content on this platform. But what is the secret behind the creation of viral content? Is it purely the creativity factor, or does the posting time also matter? The answer is straightforward. Indeed, Creativity is the most significant factor behind viral content. But the correct timing of posting is also crucial to make your post discoverable around the globe.

To improve your engagement rate and followers count, you need to create a viral content marketing strategy by optimizing your posting time. So, what is the best time to post on Tiktok to get more views and followers? Let’s learn everything here.

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Is there a best time to post on TikTok, and Why does it matter?

Yes, there is the best time to post on Tiktok for every influencer/creator and here is why it matter:

Tiktok shows a mix of content to its Global audience under its “For You” section depending upon the user’s past video interactions, interests and other criteria. The videos that appear under this section can be from both small and big accounts with a good engagement rate in terms of likes, comments and shares. So, to make your video appear under this section and more discoverable by a Global audience, you need to engage well by posting at the right time.

Not only is posting at the right time crucial but the frequency of posting matters in making your video viral or more discoverable. According to TikTok, posting 1-4 times per day is ideal, but you need to set the frequency depending on your audience’s timezone and activity. To find the right time and frequency, you need to keep an eye on your performance and your followers’ activity.

When Is the Best Time to Post on TikTok?

To be honest, there is no one-time-fits-all approach that works on TikTok due to its diverse and vast audience set. Every creator has a unique audience coming from different time zones and demographics. So, there is no one particular time that can work for all audiences. But, to find the best time to post on Tiktok as per your audience, you can start posting at average best times found in various researches.

According to various researches and studies, the average best times to post on Tiktok are:

Morning - 6 AM to 10 AM (Monday to Wednesday) Evening - 7 PM to 11 PM (Thursday to Sunday)

The above mentioned times are in PST. But again, for different countries, different times work best. For example, 5 AM works best in Los Angeles, while in Sydney, it is 10 PM, and in London, it is 1 PM. However, these are just average times. For every creator, there is a unique time pattern that works best and that you have to find by regularly posting content between these spots.

Two Crucial Questions to Ask Yourself to Find the Best Time to post Videos on TikTok:

To find what time is working best for your audience, you need to keep the two most crucial factors in your mind. You can use your Tiktok analytics to inspect these two essential factors. For detailed analytics, you have to switch to your TikTok Pro account. Analyze your past posts’ engagement and analytics to get answers to these two critical questions:

1. Where is Your Audience Located?

As Tiktok serves the Global audience, it is crucial to identify your targeted and potential audience. Depending upon their location, you can find out the most active timezone of your audience and post content at that time. To find the location of your audience, head to the “Followers” tab and then scroll down to the “Top Territories” section.

  • Why do these numbers matter?

The analytics will show you the percentage of your audience belonging to a particular region or country. This percentage or number matters because this gives you an estimate of where your most active audience resides and what type of content you have to generate and post at the right time for them.

  • How can this information help you to estimate the best time to post content on TikTok?

The user can find out the most active time of a particular audience residing in that region based on the location. Once the user finds the active time zones of a specific audience, they can post content at that time to get high engagement.

2. What Time is Your Audience Awake?

Followers activity is a crucial metric that gives you an estimate of when your audience is most active or awake in a given location. To find this, head to the “Followers” tab and then to the “Followers activity”. Under this section, you can witness the active hours of your followers to strategize your posting time.

What are the ways to find the Best Time to Post on TikTok?

As we already told you, there is no one particular time slot that works for an influencer or creator. Even on different days or weeks, different time slots perform better. So, based on your research and analytics, you can choose multiple time slots to schedule your multiple TikTok videos for days and even weeks.

There are tools like SocialPilot, which you can utilize to schedule your videos at different times for weeks and days in advance. Based on your best time slots in the content calendar, you can schedule your other videos to find the best time to make your content more discoverable.

To connect your TikTok account to the Social Pilot, you can follow these steps:

  • Register on SocialPilot and login into your account with credentials.
  • Now head to the “Accounts” section and then to the “Connect Account” to connect your TikTok account.
  • To create a post for your TikTok account, click on “Post’ -> ‘Create Post”. Click on the Video icon to upload the video or use the camera icon to shoot one.
  • Now select your TikTok account and head to the “Add to the Queue” button to schedule your posts.
  • When your post gets published as per the schedule, you will receive the push notification on your SocialPilot account as reminders.

Here are some crucial steps you can follow to find the best time to post on TikTok using your account’s analytics:

Step 1: Shift to a TikTok Pro Account

To get full access to your account’s analytics, you must first shift to the TikTok Pro account. For that, follow these steps:

  • Open your Profile page and in the upper right corner, click on the three dots.
  • Head to the “Manage My Account” section and click on the “Switch to the Pro” account.
  • Now select the category at your convenience and click on done. Once your account gets switched to Pro, you will see the “Analytics” option under the settings menu.

Step 2: Find Your Top Territories

Now, you can find where your audience is located under the “top territories” section. This section will appear under your “Followers Tab”. There you can see the percentage of audiences belonging to a particular territory. Based on your top territories audiences, you can plan your content strategy.

Step 3: Check The Most Active Hours of Your Followers

Once you get your most active audience under the top territories section, now you can check when your followers are most active. It is a crucial metric to plan your posting time. To find that, head to the “Followers activity” tab under the “Followers” tab and see the most active hours and days according to your audience.

The time data you will get under this section will be in Coordinated Universal Time (UTC). You have to convert it according to your audiences’ time zones using any time converter tool.

Step 4: Take benefit of Your High-Performing Content Data

Another thing you need to consider to make your content most discoverable is to observe your high-performing content on the platform. For that, head to the “Content” tab under the “Analytics” section. Here you can see the high-performing content in the past seven days.

Here, you can also find the “Trending Videos” section for your past seven days videos. In this section, you can analyze which of your videos are getting more likes, shares, comments, total views, traffic source and average watch time. Based on this data, you can analyze which time performs better for which type of video and thus can schedule your similar videos between that time slot.

Step 5: Create a Spreadsheet for Tracking

As TikTok shows only past seven days data, you can create a spreadsheet to keep track of all your high-performing videos for 28 days or more. In this spreadsheet, you can create different crucial sections to track your performance, like:

  • Time and Date of Posting
  • Engagement Rate (Likes, Comments, Shares)
  • Total Video Reach (Video Views, Watchtime, Number of Plays)
  • Audience Territories
  • Major Traffic Source
  • Category of Video

This data will help you analyze your high-performing content in a better way to figure out what is the best time to post on TikTok for what type of videos for your audience.

Effective Tips to Find the best time to post on TikTok

The best time to post on TikTok varies for various types of content, and if you are looking to find the correct time for one kind of content, here are a few things you should follow:

1. Analyze your best performing TikTok Videos

Your best-performing TikTok videos can give you enough metrics to analyze and find the best time to post the content on the platform. Analyze the traffic source, video views, posting time and engagement rate of your high-performing videos to find a pattern working for your one kind of content. Pick that pattern and use it in similar videos to increase your engagement and followers count.

You can analyze the “Video Views” section to observe the performance of a particular video over the past 7 or 28 days. From here, you can see which days were working better for your videos to find the right time slots.

2. Observe Your Competitors Accounts and Content

Your competitors content can provide you with lots of insights you are probably missing until now. Open the videos of your competitors accounts and observe the posting time, engagement rate and video reach. Observe the pattern of their popular videos. If there is any particular day on which they are posting similar content and getting high views, try to post at the same time to observe the change.

Running a competitive analysis is pretty simple on TikTok. Simply open the video of your competitor that you want to analyze and observe its engagement rate and time of posting to find the right time slot.

3. Know when your audience is online

The right time to post the content on your account is when your audience is online because only at that time they will be able to interact more with your content. If you want to make your video appear under the “For You” section, you must align with your audience’s activity pattern.

So, to observe the most active hours of your audience, head to your creator’s account analytics by tapping on the three dots in the upper right corner of your profile tab.

4. Make adjustments when necessary

No social media strategy works the same as every platform evolves with time. So, to align with the trend and recent updates, you have to make adjustments in your content marketing strategy whenever necessary. You have to evolve your posting time as per the latest algorithm updates.

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Like any other social media platform, the TikTok algorithm also keeps evolving. So, if you are still not able to find the best time to post your videos on TikTok, try to experiment with multiple time slots according to your audience’s activity and past video interaction.

Based on your analytics and past high-performing videos metrics, make a spreadsheet of the best active hours working for your content. Now use these multiple time slots to schedule different videos to see which one works best for you. You can adjust and experiment with various time slots to get better engagement and video views as you know your followers best.

How to get more views and engagement on TikTok videos?

To get high engagement and video views on your content, here are a few practical tips you can follow:

1. Create high-quality and informative content that your audience can relate to.

Creativity and uniqueness are two crucial factors to make any content worth watching. The audience doesn’t like to watch similar videos again and again. So, it is crucial first to understand the behavior and interest of your audience and then create videos that draw their attention to your profile.

Find your X-factor or Genre which describes you and your audience best. Then, research the trending videos of that genre and modify them with your creativity.

2. Find out the right and relevant hashtags and use them in the video description.

Hashtags are crucial to include in your video’s description or caption because they make your video discoverable in the search results. But there is no point in including irrelevant hashtags. Do your hashtag research to include the relevant ones in your caption.

To find the relevant hashtags related to your content, write a primary keyword in the search bar and go to the “Hashtags” section. This section will show plenty of hashtag results based on your primary keyword. Use only the relevant ones in your video to reach the right audience.

3. Engage with your audience regularly. Reply to all comments and DMs as much as possible.

To improve your engagement rate, it is crucial to engage with your audience on a regular basis. According to the TikTok algorithm, accounts that continuously engage with their audience tend to have a better engagement rate.

To engage better with your audience, reply to the mentions and DMs whenever possible. The more responsive you will be towards comments and mentions, the more your account’s engagement will be.

4. Collaborate with other popular creators in your niche.

Collaboration with a fellow or popular TikToker is a great way to reach a wider and new audience that might be interested in your content. You can collaborate with other popular creators of the same niche on a barter or paid basis to help grow each other’s accounts.

This way, both the creators will get access to each other’s audience, which helps in increasing followers count.

5. Find out trending sounds and effects and create videos using them.

TikTok is a popular short video-making platform known for trending audios and sounds. New songs are born and die on this platform every day, and if you want to make trending videos, it is crucial to use trending audios in your reels or videos.

Generally, the videos having trending audios appear more in search results, and if you use these audios in your content, chances of getting good engagement are high.

6. Upload your content at the best time – when your audience is the most active.

The best time to post content on TikTok is when your audience is most active because, at that time, you can get better engagement. Also, most videos that appear under the “For You” section are fresh and recently uploaded with a good engagement rate.

So, if you will post videos at that time when your audience is most likely to engage, the chances of it appearing under the “For You” section will be high.

7. Create short and crisp videos of 30 seconds or less.

Short videos with 30 seconds or less tend to perform better than long videos on platforms like TikTok. So, it is better to create short videos more to get good video views, plays and engagement.

8. Cross-promote your content on other social media platforms.

Cross-promotion works like a charm on every social media platform. Sharing your videos only on TikTok might not bring huge engagement unless you cross-post the same video on your other social media profiles.

This is because your potential audience might be available on these other social media platforms. By sharing content there, you can divert them to your TikTok account. This will increase both your follower’s count and engagement rate.

What are the effective ways to gain more followers on TikTok?

Not only engagement rate but followers count also matter on platforms like TikTok to generate good income. Here are some of the most effective ways that will help you to increase your follower count organically without investing anything:

1. Recognize your target audience

The content you create on TikTok must be relevant and worth watching to your target audience. To do that, first, you have to identify your target audience and their likes & dislikes. To identify your target audience, you can observe your competitor’s accounts creating videos in the same genre.

Observe what kind of content they are creating and their type of followers. Take inspiration from their content to pinpoint some common trends. Use these ideas and trends to create better content for your audience and see which one works better for your account.

When you create content related to your target audience, more people will engage with it and follow your account.

2. Keep Trends in Mind

Trending hashtags and audio are the crucial things to include in your videos to make them viral. TikTok is all about trends, and you can see millions of videos gaining popularity on the same trend or song. That is why you should also leverage such trends to make your videos more discoverable to the vast audience. On the discover page of your app, you can see the trending hashtags and audio to use in your videos.

3. Create a TikTok challenge

Video challenges are viral on TikTok. If you scroll your feed, you will find many challenges related to dares and dance. Based on your niche and audience’s interest, you can participate in the trending and relevant challenges to reach a broader audience.

Challenge videos work like a charm for brands and influencers. If you want, you can also create your own challenge and ask fellow creators to create videos related to it.

4. Include the right hashtags

Like Instagram, people on TikTok also follow popular or relevant hashtags according to their interests. When someone uses these hashtags in their videos, the content most likely appears to all those followers following that hashtag. So if you use the right hashtags in your videos, relevant people will see it and follow your account.

Don’t forget to include popular hashtags like #fyp or #foryou when trying to make your video appear under the “For You” section.

5. Publish TikTok videos at the right times

Based on your Followers activity under the analytics tab, try to post the content at the right times when your followers are most active so they can engage well. It is advisable to post videos just before the popular times to get better engagement and followers.

6. Share user-generated content

User-Generated content works like a charm on TikTok, especially for creators who don’t want to create much content. If people mention you in related videos or relevant content, you can ask their permission to reshare it on your account by giving them credits. This way, you can reach a wider audience without creating new content every time.

7. Work with TikTok influencers

Like Instagram, Influencer marketing works heavenly on TikTok, especially for new brands. Multiple “TikTok-Famous” influencers are available on the platform, having both large and small follower counts.

You can partner with them on a barter or paid basis to spread the word about your products or services. Influencer marketing on TikTok improves both the engagement rate and the followers’ count of an account.

8. Cross-promote your TikTok videos

You can promote your TikTok videos on your other social media accounts like Youtube, Instagram, Facebook, etc., to notify your followers on these platforms. It is one of the most effective ways to divert traffic from various sources on your TikTok videos to gain followers and high engagement.

Many platforms like Instagram and Youtube allow you to upload your TikTok videos on their platforms, with or without the TikTok logo. So, according to the platform type, you can edit the original video to share it on multiple platforms.

9. Create Duet or Featuring Videos to engage your audience

To get attention from your followers, you can also engage with their videos by stitching or dueting their videos. Stitching or dueting allows you to add your commentary or response to an existing video of another user. But this works well only when you duet the relevant videos according to your niche and target audience.

10. Include CTAs at the end of your videos

To increase your profile visits and followers, you can add a compelling Call to Action sticker with your profile link at the end of your videos. Try to include the CTA button or sticker in the most creative way you can so it draws people’s attention without looking too flashy.

11. Try TikTok ads

This one is a paid method but works effectively for new brands and creators who want potential leads on less budget. If you are new on TikTok and don’t know what works for you and whatnot, investing in ads will be ideal. Tiktok ads are very economical to begin with and have various types. If you are interested, you can visit

How does TikTok make money?

Many people want to know how this popular video-making platform makes money. The answer is straightforward and obvious. TikTok makes money through advertisements. In June 2020, the platform launched Tiktok for Business for brands to show ads within the app. There are various types of ads that brands can choose to showcase their products and services. Some of the popular ones are:

  • In-Feed Advertisements: This type of ad appears between the videos when users scroll through their pages. These ads resemble just like your Instagram stories or Tiktok videos.
  • Branded Hashtag Challenges: As the name indicates, this ad type allows brands to create a challenge based on their hashtags. Then they pay to have it appear in people’s discovery feeds.
  • Brand Takeovers: This type of ad appears right away when you open the app. Advertisers use this ad to send a message directly to the users when they open the app.
  • Top-View Ads: This type of ad appears after the user opens the app and lasts for up to 60 seconds.

Another way the platform makes money is TikTok Virtual Coins. The platform uses these coins to gift their favorite and popular influencers. Creators with a minimum of 1,000 followers can earn virtual gifts by broadcasting a live video. Also, people can tip TikTok coins to their favorite influencers if they like their content.

For 100 TikTok coins, it costs $0.99, and for 1,000 coins, it costs $99.99. The coins come in various packs ranging from 100 to 5,000 coins for virtual gifts.

Final Words!

As we already told you, there is no particular best time to post content on TikTok. You can use average best times to post your various videos according to your TikTok analytics and audience’s behavior to find the right time for your account. You can utilize the tips we have mentioned in this article to enhance your engagement and follower count.

Like any other platform, TikTok also keeps evolving. So, you cannot rely on the same strategy to gain followers and engagement on the platform. You have to keep improvising your marketing strategy according to the latest TikTok trends.

If you are a beginner or a new brand who wants an initial boost on the platform, you can also try TikTok ads and your organic TikTok marketing strategy. Observe your analytics, competitor’s accounts, and followers’ activity to plan your posting time and marketing strategy.

If you have any other queries related to this topic, share them with us in the comments section. For more marketing-related tips and hacks, keep checking our related blogs!