With over 1 billion users worldwide, TikTok is the fastest-growing short-video creation platform. The platform is giving marketing and selling opportunities to eCommerce brands. You can collaborate with TikTok creators and influencers for promotion. It is a space where brands can actually be creative and authentic. They can showcase their products and services. Like Instagram, influencer marketing works like a charm on TikTok these days. Many emerging eCommerce brands are using it. Want to know how?
Seven out of ten eCommerce brands are using TikTok Influencer Marketing. It increases their brand presence and generates massive sales to their stores. So, if you are an emerging brand wanting to sell and promote its products on TikTok, this article is for you. Here are some useful TikTok Influencer Tricks to grow your brand presence.
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How Popular is TikTok?
TikTok is extremely popular globally. It has 80 million monthly active users in the US alone and more than 1 billion users worldwide. The main reason behind its popularity is its unique algorithm and trend challenge.
Unlike Facebook & Instagram, TikTok doesn’t show you videos only from people you know. It gives equal exposure and visibility to every video (even from the new creator). That is why, even if you are not a popular creator on TikTok with a large following, you can easily go viral. To get better reach, you need to create videos on recent TikTok trends and audios. Creative content with trending hashtags is the recipe of virality on TikTok.
The primary audience you will find on TikTok is Gen Z or millennials. This generation is actively engaged in the latest shopping trends. So, if you want to target young audiences in a mass for your store, TikTok Influencer marketing is for you.
Even though the primary audience is youth, TikTok has creators of all ages on its platform. That is why famous eCommerce brands like Levis, Adidas, Chipotle are taking advantage of it. Using TikTok, they are trying to reach a diverse audience worldwide.
How to Find TikTok Influencers?
TikTok Influencer Marketing is the best growth strategy for eCommerce brands to tap into the global audience. While searching for TikTok Influencers, always go for those who create impactful content. Their content must engage their large audience and must be related to your niche. This is because these TikTok influencers understand the platform’s algorithm well. They are masters in creating content that works best for their audience and the platform.
There are many ways to find TikTok Influencers, and some of the effective ones are:
1) Search by Hashtags
One of the best and most effective ways to find relevant TikTok Influencers for your eCommerce store is to search by hashtags. Based on your store’s niche, you can search industry-related hashtags. The influencers using those hashtags in their content are relevant for you.
But while searching influencers by hashtags, always check whether those influencers are using that hashtag for a particular post or in general for their profile.
If they use it for a specific post, it might not be related to their target audience. But if they use it in general in most of their posts, their target audience engages well with that hashtag. These types of influencers are suitable for your business.
Once you find the relevant influencers by niche-specific hashtags, approach them via dm or email for further collaboration.
2) Search by Topics or Categories
The other effective way is to search for TikTok Influencers by Topics or Categories. Search for categories related to your eCommerce store. Sometimes, when you search by hashtags, you don’t know what influencers are about. But when you search by topics, you get an idea of which influencer has the relevant audience for your product.
Influencers use topics or categories like marketing, cooking, pet lovers, etc., in their bio. For example, if your eCommerce store deals in pet products, you can target a pet influencer by looking at their bio. You can check the topics they create content around to target the right audience.
Using tools like Hypetrace, you can search for TikTok influencers by category or topic. Once you find them, you can contact them to collaborate further.
3) Search by Location
If your store sells products in particular countries, you can filter the TikTok Influencers by location. Select particular influencers based in that country or city to promote your products. Their followers base is more likely to be in the same country/city.
4) Search by Follower’s Count
Yes, followers’ count of particular TikTok influencers plays a significant role in marketing. But there are a few things you must keep in mind. While searching influencers by follower’s count, check the relevancy of their followers to your marketing campaign.
For example, Sometimes, a TikTok influencer has millions of followers. But only a tiny segment matches your target audience. In that situation, there is no point in collaborating with them.
Instead of collaborating with such big and famous influencers, go for micro-influencers. Micro-Influencers have less yet relevant follower size to your business. So, you can adjust followers’ least and largest counts based on their relevance for your marketing campaign.
5) Search by Engagement Rate
Engagement Rate is a crucial metric on platforms like TikTok. It helps to decide which Influencer’s content engages well with the audience. You can see some influencers having thousands of followers but zero or minimal engagement rate on their content.
Engagement rate is counted in terms of the number of likes, comments, shares, and saves on their videos. So, it is always better to collaborate with influencers with good engagement rates. This helps your store’s products to reach up to and engage well with the right audience.
How Does TikTok Compare to Other Influencer Platforms
TikTok differs from other influencer platforms like Instagram or Facebook in sharing and engagement options. TikTok provides better sharing and engagement options over these platforms. Other influencer platforms offer standard likes, shares, and comments options. But TikTok offers a vast range of sharing options to creators, including:
- Brand and Hashtag Challenges
- Creating, Reusing, and Saving Original Audios
These engagement features in TikTok generate more User Generated Content for eCommerce brands. UGC is a great way to spread brand awareness. It also gathers potential leads for eCommerce stores, especially on platforms like TikTok.
How to Advertise and Sell Products on Tiktok?
Do you have an eCommerce store and think, “Can you sell your products on TikTok”? Then, the answer is Yes. TikTok offers you plenty of ways to promote and sell your products to its Global audience. Here are some of the most effective methods:
a) Create your own channel
To sell your products on TikTok, your brand presence should be there. For this, you can create your brand channel on TikTok. Devise a content strategy to fill your account with innovative product videos.
Here are some best practices to generate more TikTok engagement on your content:
- Generate relevant content related to your target audience. When you create relevant content, the audience engages well with it.
- Be original and creative.
- Use relevant hashtags and trending audios.
- Take part in challenges. Create your own brand hashtag challenge to generate more User Generated Content.
Some of the eCommerce brands’ channels you can follow on TikTok for inspiration are:
- Bobbi Brown
b) Pay for ads
If your brand is new on TikTok, you can also try paid ads. TikTok ads help gain more visibility, link clicks, conversions, and engagement. There are four main types of TikTok ads available for eCommerce stores:
- In-Feed Native Ads: These ads are like Youtube ads. In-Feed Native Ads appear in TikTok in images, gifs, or videos. These ads appear before a user-creator video shows.
- Brand Takeovers: These ads appear in the form of images, gifs, or videos when users open the app. But, these ads are limited to one brand per category, per country per day.
- Branded Lenses: Like Snapchat lenses, you can create your brand lens filter. Users/creators can apply your brand lens in their videos. This way, your brand will get more visibility and reach.
- Brand Hashtag Challenge: You can create your brand hashtag challenge for the TikTok community. The more people will take part in your brand challenge, the more visibility you will get. At the same time, the more user-generated content you will get for your brand’s account.
c) Partner with influencers
A powerful TikTok Influencer Marketing strategy increases your brand presence. It makes your brand visible in front of a whole new audience. It brings tons of potential new customers.
If you are still not sure about TikTok Influencer Marketing for your store, here are the top three reasons to do so:
1) TikTok Is Dominating The Social Media Game
TikTok is ruling the social media game. This is because of its exclusivity and unique algorithm. The other social media platforms include options for videos. But TikTok is only designed for short videos.
Captions are unnecessary and short, so creators don’t have to invest their energy in that. They can use all their creativity to create short yet engaging videos almost about anything. The algorithm makes it easy for creators to viral their videos. Videos having creativity, trending audios, hashtags, and challenges perform well.
2) You Can Quickly Become Popular on TikTok
Influencers or creators with a good following on other social media platforms usually join TikTok. They promote their other channels there to divert the traffic from there. Because on TikTok, you can add links to your bio.
On TikTok, you can find plenty of popular influencers to collaborate with for your brand’s marketing. These creators create videos around your product uniquely to engage with their followers.
For example, @Zachking collaborated with the Chipotle brand to promote its products. They have generated more than 4.5M likes on his video. By collaborating with such influencers, your brand can become famous on TikTok soon.
3) You Can Create A Genuine Connection With Your Audience
Influencers are experts in making a genuine connection with followers through their content. Once an honest relationship is built, the audience trusts an influencer. Then, They also start following their brands’ recommendations.
Upon collaborating with such influencers, you make an authentic connection with their audiences. Once their followers like your brand, they follow you and buy from you. That is why TikTok Influencer Marketing is the wise investment for your brand.
What are the benefits of choosing TikTok Influencer Marketing for eCommerce brands?
We hope now you know the top reasons for choosing TikTok for Influencer marketing. Here are some unique benefits of choosing TikTok Influencer marketing for eCommerce brands:
1. Improve and Enhance Brand Awareness on the platform
When you collaborate with various TikTok influencers, you reach a broad audience. This improves and enhances awareness about your brand. More and more people learn about your store on the platform.
2. Builds Genuine connection and trust with the audience
TikTok influencers have an authentic audience that engages well with their content. Their audience trusts their recommendations. When these influencers promote your products, their audience connects with your brand. It builds their trust around the brand, and they recommend it to others.
3. Easy and Effective way to reach a targeted global audience
TikTok Influencer marketing lets you reach a large targeted audience altogether. This type of marketing doesn’t need a large investment. This is because the influencers on this platform already have an established audience. Based on your industry type, you can collaborate with the relevant influencers. You can pick influencers based in different locations to target the global audience.
4. Increase Store’s link clicks and conversions
More and more people on TikTok learn about your eCommerce store through influencer marketing. This increases your store’s link clicks and conversion rate. Potential leads start visiting your store when they see your brand online.
5. Improve your Search Rankings
Videos of popular influencers usually trend on TikTok. When these influencers create content around your products, their videos can trend. When these trending videos appear in search results, it improves your search rankings.
6. Provides more organic results in less budget
You can collaborate with many micro-influencers on TikTok on a very low budget or on a barter basis. The more collaborations you have, the more organic visibility your brand will get. TikTok marketing gives you more organic results in less budget.
7. Offers diversified content for your brand
Every creator creates content around your products in their unique ways. This way, you get a lot of diversified content for your brand. You can reshare this content on your profile for better results.
8. Sharing Potential is Unlimited
When you collaborate with many influencers related to your niche, sharing potential is unlimited. Every creator has a vast audience who shares their content on their profiles. So, this way, your brand gets more mentions through various profiles.
9. Builds Social Identity and Proof
Influencer marketing improves your brand presence. More people learn about your brand. This builds the social identity of your brand. People start liking your brand’s page, follow it and recommend it to others.
10. Provides actionable insights
After posting content around your products on their channels, creators share the insights with you. You can analyze these insights to understand your target audience. You can see the type of audience that is particularly interested in your brand.
These insights also show the top locations of your potential buyers, their interests, and buying behavior.
What are the TikTok marketing tips from the Influencers?
It is always better to learn from the experts. So, we have interacted with TikTok influencers to learn some practical marketing tips. These tips work best for any brand to increase brand presence on the platform. In a nutshell, they have shared these ten effective marketing tips with us:
a) Be Quick on The Trends
TikTok is all about the trends. If you want to keep your content new and fresh, you have to sync with these trends regularly. Many people follow trending hashtags. By following the trends, you can reach these new audiences daily.
b) Choose a Niche
Pick your niche, Stick to it and create content around that only. This way, the relevant audience will find & engage with it.
c) Prepare and Practice
To create different types of videos trending on TikTok, you need to prepare and practice. For example, if you want to create a flawless transition video, you have to practice to master it.
d) Immerse Yourself on The App
If you want to understand how the algorithm of TikTok works, you have to immerse yourself in the app. Explore the “For You” page to analyze what is popular and why. Observe which creators create content on popular trends. Analyze what type of audience takes an interest in it. Once you gain this understanding, you can create content accordingly.
e) Tell A Story
Storytelling is the best way to grab the audience’s attention. If you have a product to market, First establish a problem. Then address people’s concerns and offer them a solution through your product.
f) Post Often
Consistency is essential for growth. If you want to build a genuine connection with the audience, post more often. With regular posting, they can engage well with your content. You can post up to 5 videos per day by experimenting with your content strategy to find what works best for you.
g) Be The First
Don’t hesitate to be the first to try new things and trends on the app. Because the audience always wants to see fresh and unique content. So, even if you are unsure what trend you should go for, choose any existing trend and add your creativity.
h) Don’t Give Up
Like any other platform, TikTok also takes time to give results. Don’t feel bad if you don’t get good results on some of your videos because it is normal. Don’t give up and keep practicing to achieve results.
i) Be Authentic
To stand out in the crowd, it is crucial to be authentic. Try your unique style to make a genuine connection with the audience. Once people start liking you for your style, you will get popular soon.
j) Have Fun With It
A platform like TikTok is all about the latest trends and fun. So don’t forget to add a fun element to your videos to make them worth watching for the audience.
TikTok Influencer marketing is a great and smart way to increase your brand presence. It improves your eCommerce store’s engagement on the platform. Collaboration with relevant Influencers can generate more conversions in your store.
The platform helps you to reach relevant prospects for your business. Apart from Influencer marketing, you can also create your brand’s channel. You can devise a content strategy to gather more engagement on your content.
For a start, you can also use TikTok paid ads. It increases your channel’s visibility and reach. Stick to your niche and target relevant audiences using the right hashtags. Use trending audios and challenges to gain visibility on TikTok. Follow popular brands’ pages like Chipotle, Gymshark, etc., to take inspiration. These brands are getting huge sales on their stores through the platform.
If you have any queries about selling your products on TikTok, connect with us in the comments. For more marketing tips, keep checking our related blogs.